Search Engine Optimisation

The area in which the keywords are found plays a key role for many searches. Having the keywords in the Title tag on most search engines will give more relevance to the page than the same keywords appearing in the body area. To rank well generally requires you to have keywords in many of the areas in which a search engine looks. The areas that are the most important will vary by search engine. Examples of "areas" of a page are Title, Heading, Link Text, and Body. Typical examples:

• Title Element - Page Titles
  Every html document must have a Title Element in the head section. Providing keywords in the title tag will play a key role in many searches..

  <title>This is the title text </title>

• META Description Tag
  Providing keywords in the description tag will play a key role in many searches..
  
  <meta name="description" content="Key word text here for description.">

• META Keywords Tag
  The keyword tag has little to no relevance with the major search engines today.

  <meta name="keywords" content="Key word text here ">